The first logo adopted by the Peugeot Company features a lion walking on an arrow, symbolizing strength, elegance and durability of its products. The Peugeot Brothers began to mark saw blades with such lion logos, and they registered this lion trademark in 1858.

In 1936, the logo design embraced the original heritage of the company. It features a lion standing on an arrow, placed on a yellow shield and depicted in blue, which highlights the brand's prestige and heritage.

In the 1960s, the company changed the image of the lion to no more than a lion head with thick flowing mane. Its shape is still similar with the classic coat of arms.

The lion is even more simplified. A legend of times can be shaped with agreesive enterprising spirits. The heraldic Peugeot lion is not only angular, but also hollow in the center. It is known as the "O utline Lion Logo".

In 2010, the standing lion remians as the major image of the Peugeot brand, which is more dynamic. It has generated a bimetallic effect with the contrasting treatment of matte and gloss.